When it comes to collecting user-generated content (UGC), more is always better. You need to keep your core product pages as fresh as your new ones. Go beyond post-interaction emails. Get proactive so your core SKUs consistently boast fresh photos, reviews, and ratings. Enlist sampling campaigns to engage and activate your brand advocates. Effortlessly collect a constant stream of content. Stand out from competition. Earn a coveted slot on page one of search. Win at retail.
Want to ensure you always have fresh content for your core products? Turn on an always-on stream of content – Bazaarvoice’s ReviewSource. Leveraging Influenster, the largest engaged community of reviewers, you can gather organic review content with ease. When Pacifica Beauty enlisted the help of ReviewSource, it collected more than 2,000 reviews across nearly 200 products within months. This turned into more than 10,000 syndicated reviews with a 4.5 average rating across 12 retail sites. Talk about two birds, one stone.
Ensure your products have a variety of UGC that resonates with shoppers at every stage of the shopper journey. Whether it be more photos or answering FAQs, we make it easy to diversify the types of content you collect. When DSW implemented Bazaarvoice’s visual content solution to collect and display user-generated images on their website, it saw a 2x conversion lift. Our Questions & Answers tool ensures you don’t forget about consumers who are still on the fence about their purchases. No matter what kind of content a shopper needs, make them feel confident when clicking ‘add to cart.’
Use UGC to improve your core product’s discoverability. Whether that be with text reviews or visual photos and videos, ensure your core products stay at the top of the page. The more content that gets indexed from your site, the higher it shows up in search. Australian retailer Officeworks did a study that shows UGC drives organic traffic to your site. Stack your core product pages with fresh, SEO-friendly content. Boost long-tail keyword traffic. Showcase star ratings on Google results pages. Maintain your spot on page one by collecting as much content as possible.
Whether strolling down the aisle of your store or scrolling through your website, UGC helps you stand out on both the digital and physical shelf. Don’t let your products fall off page one of their search because of a lack of reviews or visual content. Lemi Shine stands out from bigger companies by distributing its reviews across the Bazaarvoice Network, syndicating more than 15,000 reviews to a dozen of its core retailers.
Consumer expectations are always shifting, which is why it’s important to regularly assess the health of your UGC program. This webinar identifies the six dimensions you can use when evaluating your UGC program, including an actionable scorecard to show you how your program measures up to best-in-class brands. Learn specific tactics for collecting fresh UGC, where your reviews work their hardest, how to collect more insightful reviews, best practices for reputation management, and ways to measure the business impact of your program.
ReviewSource, the always-on content collection service, enables Pacifica Beauty to continuously gather organic review content created by Bazaarvoice’s Influenster community of 7M+ members.
Pacifica collected more than 2,000 reviews from ReviewSource across nearly 200 products within just months of launch
Capturing UGC organically can be a challenge, but the Influenster community is highly engaged, and we saw this as a good way to drive purchase intent.
DSW uses Bazaarvoice’s visual content solution to provide online shoppers with the visual style guidance they experience in stores.
Shoppers who engage with the visual UGC on DSW’s site are twice as likely to buy
Our customers have been asking for more on-the-foot photography, more style guidance, more ‘how to wear’ kind of content.
The Australian every-channel retailer launched multiple studies demonstrating the positive impact of ratings and reviews across the entire customer decision-making process.
Officeworks has more than 250,000 reviews across its site
We now know that a small change, like showing a star rating in search aisles and adding more weight to a product’s rating when ordering results, has a positive result for the business and for the customer.
The voice of the customer fuels Lemi Shine’s successful product launches, provides insights, and drives retail sales.
Lemi Shine has syndicated more than 15,000 reviews, representing more than 95% of the brand’s total review volume on retail sites
By leveraging positive UGC on our products, we’re able to remove much of the apprehension consumers face when trying a new brand or product.
Get in touch to find out which solutions will make the most impact for your business. Our helpful sales team can answer your questions and talk about everything from set up to ROI.
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